We Want Dead (Sea) Skin!

Of all the bodies of water in all the world, the name “The Dead Sea” doesn’t quite give off the strongest “beauty” vibe. If you’ve ever been to the briney basin, you know that it’s soupy, stinky and if you float in it long enough it starts to sting where the sun don’t shine. Why then, am I so excited about Minerals Dead Sea Collection, which just launched exclusively at Target?

Almost 100,000 visitors each year flock to the Dead Sea for far more than the buoyancy phenomenon it’s famous for. The Dead Sea is sought out for its miraculous therapeutic powers – proven to help heal skin and respiratory disorders. The water’s composition includes a very low concentration of sulfates (which can be drying and damaging to the skin) and a higher concentration of healing bromide ions than any other body of water on earth. Stubborn cases of psoriasis that resist most therapies seem to yield to the combination of mineral-rich sea water and the allergen-free, unpolluted atmosphere at the Dead Sea. When I was lucky enough to take a dip in this extraordinary pool, I first found myself amused and mind-boggled by the inability to sink in this dense water. (That's my friends and I floating in the pic above!) After leaving the water, though, I found myself more amazed by the texture of my once weather worn skin! After days in the hot desert sun, my skin had become dry and rough, but after leaving the Dead Sea's healing water my skin felt softer and smoother than ever- Not at all what I had expected from my skin after a “day at the beach.” I rushed to purchase some Ahava skin care products – which are filled with therapeutic minerals from the Dead Sea, but was disappointed to find that many of the products cost more than $50! I bought a few gift sets for some very special people, and resigned myself to enjoying my skin’s post-dead-sea glow while it lasted.

I can’t wait to try Minerals Dead Sea Collection! According to the company, the products’ formulas are rich in minerals sourced directly from the Dead Sea, and are comparable in formula to Ahava’s products, but they are available in the U.S. at a much more affordable price. Additionally, the line is 100 percent paraben and sulfate free, and the minerals included are those that are found naturally in the composition of skin.

The initial six items include a salt scrub; a body lotion; an exfoliating body wash; a body butter; a mud bar soap and a dead sea salt water. (The latter is 100 percent Dead Sea water and can be used as anything from a face wash to a spider-bite treatment). Prices range from $3.99 for soap to $9.99 for body lotion.

I’m hoping these new products will not only bring back memories of my dip in the Dead Sea, but will also bring back my “Back from the Dead” After-glow! Go get your dead (sea) skin now, gals!